Morning Workshop A: Negotiating a Successful MVNO Agreement / Launching an MVNO

Led by: Ceri Jones,Consultant, Analysis Mason, UK

09.00 Welcome/Introduction and Refreshments and Networking

• Introduction to Analysys Mason and our broader telecoms capabilities
• Examples of MVNO projects completed, client types and geographic reach

09.30 MVNO and sub-branding models, wholesale pricing structures

• Options for mobile wholesale: Sub-branding (joint venture), light MVNO, full MVNO
• Traditional and emerging target segments (e.g. ethnic, retail, media, discount)
• Wholesale pricing components and structure
• Wholesale pricing approach: cost=plus vs retail minus

10.30 MVNO financials, examples of KPIs by technical and pricing model

• Overview of MVNO cost and revenue streams (by MVNO model)
• Identification of critical costs and the need to leverage existing assets
• Variations in financials by MVNO model and target segment
• Worked example of an MVNO business case, demonstrating how variations in gross margins, EBITDA margins and capex can impact payback

11.30 Networking Break

12.00 Case studies of MVNOs – successful and struggling, lessons learnt and critical success factors

• Elements contributing towards a successful MVNO
• Classic success stories (e.g. Virgin France, Lebara) – and the story behind
• MVNO failures (e.g. Disney mobile, easymobile) – and lessons learnt

12.30 End of Workshop and Open Questions

To register please click on Register

To view Workshop B click on Workshop B